Flatline. Release Date: Friday 11th December 2020
“July’s music is a combination of ageless
R&B vocals with a modern style”
Lifoti Magazine
July’s vocals are the most prominently-featured component of
the song, but that is not to take away from the effectiveness
of the beat.
Skope Magazine
On the rise R&B artist July breaks through the conventional mold with his latest single ‘Flatline’. This will be his fourth release, following the success of the previous single ‘Catalina’ which saw praise from several music blogs, Lifoti Magazine championing it as “a combination of ageless R&B vocals with a modern style”.
July is revolutionising and reinventing the genre, manipulating core R&B motifs and adding a flair of contemporary to the mix. The strong backbeat oozes that quintessential charm which R&B is renowned for, the backing vocals are haunting and doused in reverb which only heightens the atmosphere.
Drawing inspiration from greats such as D’Angelo and Michael Jackson, July hones in on his irreverent and heart-on-sleeve style of lyrics. From the get-go it’s infectious, with the lyrics ‘nothing didn’t phase us / we was gonna rule the world’ , July’s story-like song structure is a
journey that he invites you to join. The minimal percussion is luscious, with uncharacteristic off-beats adding more dimension into the mix. This also allows more space for the lyrics to come to the forefront, ultimately displaying July’s vulnerability and personality.
With seamless vocal runs, subtle bass lines and a minimal approach to producing, ‘Flatline’ remains complex whilst also adding a touch of dynamism to the genre.
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‘Flatline’ will be available for purchase on iTunes and for streaming on Spotify and Apple Music on 11th Decemebr 2020
For press enquiries, please contact Renas Raza at press@july-music.com Official Website – Facebook – Twitter – Instagram – YouTube – Soundcloud – Spotify
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